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Road safety affects everyone. It affects whether children can go to the park or walk to school, it affects whether elderly people can get to the shops. Cycling can help road safety; with people taking up cycling to get to work or get fit instead of taking the car, families feel safer getting around their neighbourhoods. That’s why Lyons Davidson is supporting Brake, the road safety charity in the London to Brighton cycle ride.

Road safety charity committed to making streets safer

Because sometimes, for some people, everything can change suddenly. Road crashes and casualties end lives too soon, rip families apart, leave communities reeling in shock and victims feeling alone and without hope. Brake works with communities and organisations across the UK to stop the tragedy of road deaths and injuries. Brake is also striving to make streets and communities safer for everyone, and it supports people who have been bereaved or seriously injured on roads.

Lyons Davidson is extremely proud to have supported Brake for many years and we recognise the very real difference made by the charity every day, in all areas of their work. Therefore, we are delighted to have teamed up with National Accident Helpline to raise money for this incredible cause, by cycling from London to Brighton on 16 September 2018.

London to Brighton bike ride

The ride will take participants Emma Saville, Jo Adams, Ruth Vowles, Juliet Bartlett, Kerry Dutton, Meryl New-Richards and Katie Charlesworth (Lyons Davidson) and Matt Hector, Theresa McInaly and Lee Lucas (National Accident Helpline) from South London through Mitcham, Carshalton, Chipstead, Banstead, Haywards Heath and finally on to Brighton. This is a total of 54 miles, taking the cyclists out of the city, through winding country lanes and up Ditchling Beacon – a one-mile climb up to the third-highest point on the South Downs – in South-East England. None of the riders are athletes and most of them did not even own a bike when they signed up! All the cyclists are currently training hard and are asking for support in their challenge. Any contribution will help Brake continue to do the amazing work they do, such as:

  • Running their helpline, supporting people who have been bereaved or seriously injured;
  • Providing free pictures book to young children who have been bereaved in road accidents, helping them to cope;
  • Paying for schools to receive Brake resources, helping to teach life-saving road safety messages to pupils;
  • Co-ordinate road safety campaigns, helping to change laws and make our roads safer.

To donate, visit the team’s Virgin Money Giving page.

And to learn more about the National Accident helpline, visit the link here.

For more information on Lyons Davidson’s involvement with road safety charity Brake contact partner Emma Saville or Divisional Manager Ruth Vowles.